Digital Economy · Vienna
Clemens Höller.
Business informatics graduate from Vienna, currently in the Digital Economy master’s at WU. At marketingwerk I bring together requirements, data models and AI automations as a business analyst, at university I work on strategy, process and consulting projects. Happiest at the interface of business and IT, where data turns into real decisions.
Experience
Business Analyst – Marketing & Automation
- Gathering requirements with clients and translating them into funnel and campaign journeys: form fields as a data model, qualification logic, tracking design
- Developing and running internal databases, automations and AI-supported workflows, from lead routing to reporting pipelines → in detail
- Setting up KPI reporting for the clients we look after and agreeing the measures that come out of it
- Planning, steering and optimizing data-driven recruiting and marketing campaigns on Meta, LinkedIn and Google Ads, with budgets in the high five figures
Intern | Digital & Customer Solutions
- Looked after and further developed 300+ agency websites, focusing on SEO, accessibility, compliance and quality checks
- Analyzed how the digital sales channels performed and turned that into dashboards with concrete recommendations
- Contributed to business product design and gained insight into the development of a microinsurance platform
Temporary enlistment
- Representative performances at official occasions in front of high-ranking political representatives from Austria and abroad
- A year of precision under pressure: discipline, teamwork and confident presence, useful in every client meeting since
Education
MSc Digital Economy↗
International, English-taught master’s program focused on digital transformation, technology strategy, data & analytics and consulting-style project work. Specialization: Digital Strategy, Marketing, and Transformation. From the winter semester: Industry Lab with VERBUND → in detail
BSc — Business Information Systems↗
Business information systems from both sides: programming, databases and processes as much as business administration, statistics and empirical methods. Specializations: Business & Information Systems and Knowledge Management. Bachelor’s thesis on search behavior, Google vs. ChatGPT → in detail
Projects during the program
From the courses of this program:
- Healthcare Fraud Detection — analytics group project in Data Management & Analytics
- Prompt Injection & Engineering — group project in Security & Privacy
- AI Talent Gap — Industry Lab with Verbund, from the winter semester
- Erste Hub — case in Transformative Management
- AURORA — funding proposal in the Business Project
- Online Labor Markets — case in Digital Markets and Strategies
- StudyGo — case in Marketing and Innovation
- AI pastoral care — case in Value-based System Engineering
All projects including downloads under Projects
3rd–4th semester
The four courses of the specialization: International Business in the Digital Economy · Advanced Topics in Strategy · Business Process and Risk Management I · Business Process and Risk Management II
Plus: Industry Lab Verbund Lab (topic: AI Talent Gap) · Master Thesis Seminar · Master’s Thesis
2nd semester
Data Management and Analytics · Distributed Systems · Security and Privacy · IT Law · Business Project · Transformative Management
1st semester
Digital Markets and Strategies · Business Process Management · IT Governance, Risk and Control · Marketing and Innovation · System Development and Operations · Value-based System Engineering
Projects during the program
From the courses of this program:
- Google vs. ChatGPT — bachelor’s thesis, online experiment with 212 participants
- LLMs & Creativity — seminar paper in the Knowledge Management specialization
- Human dignity in the interface — final paper in the Business & Information Systems specialization
- Ontology from scratch — case in Semantic AI Technologies for KM
- Ontology with real data — case in Applications of Semantic AI in KM
- Community Fitness Challenges — case in Information Systems Project Governance and Management
- Zotter Marketing Plan — E-Marketing & Commerce I + II
- Coca-Cola analyst report — case in Finance
All projects including downloads under Projects
Specializations — two majors, five courses each
- Basics of ICT
- Internet Economics
- E-Marketing & Commerce I
- E-Marketing & Commerce II
- Business Information Systems Seminar
- Knowledge-based Management
- Semantic AI technologies for KM
- Applications of Semantic AI in KM
- Organizational Learning
- Research Seminar Knowledge Management
Business informatics core
Algorithmic Thinking and Programming · Design of Information Systems · Formal Methods of Information Systems · Data and Knowledge Engineering · Data and Network Security · Data Communication and Computer Networks · Business Process Management · Information Systems Project Governance and Management · IT-Support Project Workshop
Further business administration & methods
Business Information Systems II · Procurement, Logistics, Production · Finance · Marketing · Human Resources, Leadership, Organization · Economic and Fiscal Policy · Methods of Empirical Social Research · Principles of Academic Work · Social Competence · Business Communication in a Foreign Language I (English)
Common Body of Knowledge
Accounting & Management Control I and II · Business Information Systems I · Applied Microeconomics · International Macroeconomics · Business in a Legal Context: Business Private Law I · Statistics · Introduction to Business Communication · Sustainable Business I
STEOP (introductory phase)
Introduction to Business Administration · Principles of Economics · Business in a Legal Context: European and Public Business Law I · Mathematics
Bundesgymnasium Zehnergasse, Wiener Neustadt↗
Matura (Austrian A-level equivalent), passed with distinction.
Pre-scientific thesis (VWA) “The Origin and Evolution of the Internet” → in detail
Projects
AI Automations
From my work at marketingwerk: automating recurring agency processes with Make, Airtable and LLMs, from lead to reporting. Saves us and our clients hundreds of working hours a year.
AI Talent Gap
Industry Lab with Verbund, starting this winter: which AI competencies an energy company needs by 2030 and how it closes the gap.
Google vs. ChatGPT
Experimental bachelor’s thesis on search behavior: classic vs. AI-based information search. An online experiment with 212 participants, analyzed with t-tests and a two-way ANOVA.
Healthcare Fraud Detection
18,764 claims, Python & scikit-learn: clustering, regression and my classification incl. data leakage analysis. With notebook.
AURORA
A complete funding proposal for AI-supported, location-precise emergency alerts: a knowledge graph, risk layer and grounded LLM, planned as a consortium with a €1.97M budget.
Zotter Marketing Plan
Two courses, one brand: SWOT, an SEO audit and Google Trends data feed into a complete marketing plan for entering the Slovenian market.
Prompt Injection & Engineering
Group project in the master’s course Security & Privacy: systematically testing 12 prompt engineering attack techniques against Gemini, from direct prompts to adversarial wrapping.
LLMs & Creativity
Seminar paper (Knowledge Management specialization): how generative AI changes idea generation in innovation workshops.
Consulting Cases & Pitches
Projects from my studies with a final pitch, as a group and on my own: from a hands-on case with Erste Hub to an equity valuation.
This Website
HTML, CSS and JavaScript: no framework,
no cookies, hosted on Vercel.
"framework": null, "host": "vercel", "cookies": 0
Skills
Business Analysis & Processes
Process modeling (BPMN)Requirements & solution designKPI definition & reportingStakeholder communicationSEO & accessibilityData & Analytics
PythonRSQLPower BIExcelData visualizationFunnel analyticsAutomation & Tools
MakeAI workflows & promptingAirtableFunnel buildingClose CRMJira & ConfluenceResearch & Methods
Data analysis & statisticsExperiment designLiterature reviewsLLM red teamingValue-based engineeringProgramming
JavaHTML / CSS / JSLanguages
German — nativeEnglish — C1French — B1Advanced Latin"away_from_the_screen": ["chess ♟ (wu chess club)", "clarinet & music", "fitness", "travel"]
The Chess Corner
Weiß zieht — Matt in 1
WU chess club since 2022. Rather than claiming I like chess, I would rather hand you the board. Five combinations, from easy to famous, each one a step harder. Move the white pieces, black responds to every move.
Contact
Open to projects, internships and a rematch at the board.